Reach classical audiences where they're deciding what to attend
Allegro lists every classical concert in Victoria, Vancouver, and Toronto — free, for every organization, with no submission fee and no membership. Presenting organizations get their concerts in front of an audience actively looking for something to attend.
What every organization gets, free
All of the below is free and requires nothing from you beyond letting us know about your concerts. Allegro also finds concerts independently from public season pages, so many organizations are already listed without having submitted anything.
A permanent listing page for every concert
Each concert gets its own page with program details, date, time, venue, and a direct link to your own ticketing — Allegro never sells tickets and never takes a cut. Concert pages carry structured event data, so they surface in Google's search and event results.
A profile page for your organization
An organization page collecting your upcoming concerts, plus a venue page for the halls you perform in.
Promotion in the monthly newsletter
Concerts are featured in the city newsletter that goes out to subscribers who have asked for exactly this. Selected concerts get an editorial write-up; everything else appears in the full listings.
Promotion on social
Concerts are shared on Allegro's city Facebook and Instagram accounts through the season, with the artwork and a link back to the listing.
Your audience is already here, looking for what's next.
How to get your concerts listed
Send your season announcement or concert details to hello@allegroclassical.com, or use the form below.
Send a link to your season or events page and Allegro will keep pulling new concerts from it as they're announced.
Submissions are reviewed before going live, so please allow a little time for a new concert to appear.
Why it works
Allegro's audience arrives already intending to attend something. They are not being interrupted; they are browsing a concert calendar. That's a fundamentally better context than a feed ad.
Allegro covers a whole city's classical scene, so listings reach people who follow the art form rather than only an organization's existing followers. It brings new audiences, not just the ones already on your mailing list.
Every listing links straight to your own ticketing page with referral tracking attached, so attributed traffic is visible in your own analytics. Coverage is comprehensive and current, which is why people come back.
Paid features
Beyond the free listing, a few paid options are available: featured placement in a city newsletter, social media promotions, sponsored editorial features, and season-partner arrangements.
Get in touch for details and current rates →Bring Allegro to your city
Opening a new city takes a source list of local classical organizations, someone on the ground who knows the scene, and a few weeks of setup. If that's you, we'd like to hear from you.
Tell us about your city →Get in touch
Sends straight to hello@allegroclassical.com.